Archive for July, 2008

Join Team Sexy Jesus

Wednesday, July 23rd, 2008

Special Ops launches the official website and fan community for the upcoming release of Hamlet 2. Combining the film content with user-generated sweepstakes and other fan team incentives, this robust film site allows users to sign up and engage with the film’s overarching story by contributing their own Rock Me Sexy Jesus videos and other content, taking poll questions, answering trivia, posting to boards and keeping up with the blog. In addition, all of the fan team engagement can be done through the website or the robust Facebook application soon to launch.

There will be a series of challenges for the fan team with various prizing, including winning a screening of Hamlet 2 in your home town. Be sure to check back from time to time to enter more challenges.

Check out the website here: www.hamlet2.com

Working the Net with SOAPnet

Thursday, July 17th, 2008

Special Ops officially launches their second ad campaign with their new client SOAPnet. This campaign is unique in that it’s one campaign with 2 entirely different ad directions flighting at a 50/50 split. Able to get all units up and running within a 3 week timeline, both creative and media worked around the clock in tandem to make this campaign both timely and successful.

Check Out The Ads
General Branding: link
Win the Look: link

A Big Idea for the Web

Tuesday, July 15th, 2008

Special Ops launches its first project with a new client, BigIdea, the company responsible for the fun-loving talking vegetables: VeggieTales. Bringing our online media and publicity expertise to their most recent title, VeggieTales: Tomato Sawyer and Huckleberry Larry’s Big River Rescue, which released on DVD today, the campaign has been wildly successful, garnering over 2 million unique views in just 2 weeks…and counting.

Check out the Flixster page: http://www.flixster.com/movie/veggietales-tomato-sawyer-and-huckleberry-larrys-big-river-rescue

Rolling Out the Ads

Wednesday, July 9th, 2008

Continuing to expand the relationship with clients such as AMC, Disney, and First Look among others, Special Ops has been producing a steadily rising number of online ad campaigns, almost tripling the number of campaigns in the past 6 months.

Here are just a few recent examples:

AMC - Million Dollar Baby
Expanding Rich Media: link
Video Rich Media: link

AMC - Alexander Ad Units
Expanding Rich Media: link
Video Rich Media: link

First Look Films - Meet Bill Units
Expanding Rich Media: link