The lovable hidden character from the Where’s Waldo? books turns 21 this September 21st. In order to celebrate his golden birthday, as well as his big two-one, SOM has made him an Official Website and a Flash Widget that takes some of the original pages and turns them into a find Waldo Flash game.

Now that he’s all grown up, Waldo is traveling the globe. You can follow him on one of his two blogs, Keep Looking and Hit The Road, where you’ll see Waldo updates as well as travel tips for your own adventures. Other features are Waldo’s wiki, a create your own Waldo avatar, social pages, a Waldo assets package to create your own Waldo content, and a link to submit your own Waldo content to be featured on Waldo’s site, not to mention links to everyone’s favorite Where’s Waldo? books.

Grab the widget here, and embed it in one of three sizes: http://findwaldo.com/widget.html

Check out the website: http://www.findwaldo.com/

In order to give users everywhere access to content for the upcoming film Burn After Reading, SOM has designed and developed an ad unit that also contains a widget. As proven with the U23D project back in January, this marriage between paid marketing and viral marketing creates a winning combination for online marketing overall.

Check out the ads here:
www.chud.com
www.doubleviking.com
www.ropeofsilicon.com

Check out the widget here in the “Television” section:
www.myspace.com/supercat5000

Recently SOM launches an online application for Proximo’s spirits brand 1800 Tequila that encourages artists around the globe to upload their own artwork to become bottle artwork for the brand. To accompany this, 1800 Tequila is sponsoring a contest in which they will pick their favorite bottle design and use it in a global campaign.

Go to the site and upload your own artwork on a bottle. Who knows, you may be discovered.

www.1800tequila.com