A recent article written by Noelle McElhatton of Marketing Direct titled, UK Politicians Need to Learn the Digital Lessons of the US Presidential Election touches on the differences between how political parties utilize online marketing techniques in the US and the UK.

One of Special Ops Media’s Co-CEO’s, Jason Klein, is quoted in the article as saying that the official McCain website was “a more simple experience - the basic elements of quick and digestible information without any bells and whistles. It makes sense for the type of voter he was chasing.”

You can see the full article at Marketing Direct’s Website here

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