Square Enix recently engaged Special Ops Media on a campaign for one of their oldest and most popular titles, Chrono Trigger. After more than ten years in the vault, the game was translated to work on the Nintendo DS, and Square Enix needed a special campaign for such a popular product. Taking the sprites from one of the original mini-games, Special Ops Media actually created a Chrono Trigger game that people could play right within an expandable portion of the ad, and ran it with the three standard sizes as well as a custom Road Block. The campaign proved to be a huge success, and both the interaction rate and time for the unit were high.

Check it out here:
http://www.pointroll.com/PointRoll/AdDemo/Nintendo/Chrono_Trigger_300×250_PreExp_DERIVEPd1.asp

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