West Coast Media Position Available
Friday, March 27th, 2009The West Coast Media Representative will be the primary LA contact for a major motion picture studio client, with the primary goal of serving as a strategic liaison for the client. Central responsibilities will include, but will not be limited to, coordinating senior level publisher and technology meetings for the client, facilitating relationships with West Coast publisher sales representatives, and attending West Coast industry events as needed. As such, the appropriate candidate will have strong connections with West Coast publishers, strong interpersonal skills, a robust understanding of emerging technologies and new websites and their relevance to interactive marketing in the theatrical space, and a drive to establish relationships and partnerships that will further support the client as a thought leader in the space. Secondary responsibilities will include working with the existing NY-based account and media teams as needed, as well as fostering a relationship with the studio’s parent company.
Responsibilities:
• Coordinate senior level publisher lunches, dinners and meetings
• Establish a Los Angeles presence as the AOR of the client and foster/groom the relationships with Los Angeles based sales representatives
• Cover West Coast industry events such as Upfront Presentations, Launch Parties, Conferences, Conventions and more - attending with the client as needed or providing comprehensive reports on learnings
• Ensure client is well represented within the Industry, and ensuring client is the first on the list for beta opportunities
• Maintain/manage client relationship
• Properly communicate and ensure seamless integration of plan objectives with the east coast team
• Contribute to plan negotiations with West Coast publishers on a case-by-case basis
Qualifications:
• Prior experience (4-5 years) in media, marketing or strategic planning
• Experience in online marketing (with an emphasis in digital media) and current knowledge of trends and innovations in interactive media, with strong contacts in the field
• Proven leadership skills and management experience
• Strong presentation and facilitation skills
• Excellent written and verbal communications skills
• Detail-oriented with strong attention to follow-through
• Prior experience in online film marketing preferred
All interested candidates should contact Rachel Guthermann: rachel@specialopsmedia.com







