Archive for March, 2009

West Coast Media Position Available

Friday, March 27th, 2009

The West Coast Media Representative will be the primary LA contact for a major motion picture studio client, with the primary goal of serving as a strategic liaison for the client. Central responsibilities will include, but will not be limited to, coordinating senior level publisher and technology meetings for the client, facilitating relationships with West Coast publisher sales representatives, and attending West Coast industry events as needed. As such, the appropriate candidate will have strong connections with West Coast publishers, strong interpersonal skills, a robust understanding of emerging technologies and new websites and their relevance to interactive marketing in the theatrical space, and a drive to establish relationships and partnerships that will further support the client as a thought leader in the space. Secondary responsibilities will include working with the existing NY-based account and media teams as needed, as well as fostering a relationship with the studio’s parent company.

Responsibilities:
• Coordinate senior level publisher lunches, dinners and meetings
• Establish a Los Angeles presence as the AOR of the client and foster/groom the relationships with Los Angeles based sales representatives
• Cover West Coast industry events such as Upfront Presentations, Launch Parties, Conferences, Conventions and more - attending with the client as needed or providing comprehensive reports on learnings
• Ensure client is well represented within the Industry, and ensuring client is the first on the list for beta opportunities
• Maintain/manage client relationship
• Properly communicate and ensure seamless integration of  plan objectives with the east coast team
• Contribute to plan negotiations with West Coast publishers on a case-by-case basis

Qualifications:
• Prior experience (4-5 years) in media, marketing or strategic planning
• Experience in online marketing (with an emphasis in digital media) and current knowledge of trends and innovations in interactive media, with strong contacts in the field
• Proven leadership skills and management experience
• Strong presentation and facilitation skills
• Excellent written and verbal communications skills
• Detail-oriented with strong attention to follow-through
• Prior experience in online film marketing preferred

All interested candidates should contact Rachel Guthermann: rachel@specialopsmedia.com

SOM Makes Internet History

Thursday, March 26th, 2009

Well, according to IMdB and Cinematical we made internet history when we suggested to Lionsgate that they premiere their new art from Crank 2 on their Twitter page. Not only has the idea gotten great press, but the viral spread has been phenomenal.

Check out the article on IMdB: http://www.imdb.com/news/ni0715044/

Give Us Your O-Face

Monday, March 23rd, 2009

Currently, we are featuring the ‘What’s Your O-Face?’ Interactive site where users can upload and share their best O-Faces for a chance to be featured in a print ad for Three Olives Vodka. The Proximo Spirits team also built the O-Face site.

Also, the Proximo Spirits creative team recently completed a full redesign of the Three Olives web site. The new site features a prominent integration with the Official Three Olives Vodka Facebook page, a cornerstone of our CRM effort. The brand site has been built to easily feature new interactive campaigns for the brand as well.

Give us your O-Face: http://www.threeolives.com/o-face/

Check out the site: http://www.proximospirits.com/

A Truly Crazy Twitter Page

Thursday, March 19th, 2009

SOM is running a contest with Bloody-Disgusting.com for Overture’s theatrical release of The Crazies on Twitter to win a trip to the set of the film, which is currently filming in Georgia. And with all the attention the page is getting, FearNet.com named The Crazies Twitter page one of the Top 5 Genre Twitter Pages here:
http://www.fearnet.com/news/b15065_top_5_genre_celebs_tweet_ing_on_twitter.html

Check out the The Crazies Twitter page here:
http://twitter.com/TheCraziesFilm

Brothers At War Wins Adobe Site of the Day

Tuesday, March 10th, 2009

Special Ops recently partnered with IDP Films in order to create awareness for a compelling documentary called Brothers At War. The premise of the film is that two brothers go to war, and their third brother follows to find out why and captures a beautiful and poignant documentary. In order to raise awareness of such a touching film to the right audience, Special Ops created a site that accents the elements of the film and generated grassroots efforts across the web. Already, the campaign has been successful, and Adobe chose our site specifically because it “sheds new light on a film that documents the profound sacrifices American soldiers make to server our country while offering the military community a place to share and connect with each other.”

Link to Adobe’s site of the day: http://www.adobe.com/cfusion/showcase/index.cfm

Link to the official site: http://www.brothersatwarmovie.com/