In such works as “Less Than Zero” and “American Psycho” Brett Easton Ellis brilliantly dissects contemporary American society, a culture in which too much is never enough. Special Ops has had the unique opportunity to bring Ellis’s acclaimed book turned movie The Informers to the online medium, in partnership with Senator Distribution.

“Capturing a quintessential Bret Easton Ellis narrative in online form is no small task,” says SOM Art Director, Richard Bloom. “Creating a user experience which showcases galleries of video, cast profiles, latest showbiz buzz, and even new strategies like social networks, all must be faithfully represented, and as engaging as the creator’s work itself”.

With creation of the official film website, video based rich media, and an embeddable widget, our retro themed campaign created an savvy solution which both brought exclusive content to entertainment audiences, while effectively promoting the nostalgia and star power of the film.

Check out the site: www.theinformers.com

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