Recently, Special Ops Media worked with the Knopf Doubleday Group in order to engage an online audience for the upcoming release of the new Dan Brown book The Lost Symbol. Implementing various online outlets, such as social media, viral applications, games and a microsite, the overall strategy was to utilize the web in a way that recreated the mystery of reading the book itself. To such an end, Twitter and Facebook updates are made on a regular basis to keep consumers following clues in an online hunt, and the website releases new symbols as well.

The campaign has been such a success, that The New York Times has included us at the top of an article about the whole campaign, and the way that publishing companies are working within the online space.

Check out The New York Times article here:
http://www.nytimes.com/2009/09/08/books/08brown.html?_r=2

Visit the microsite to join the Facebook or Twitter pages, or play the game here:
http://www.thelostsymbol.com/