SOM launches a new site for Proximo Spirits’s Three Olives Vodka, an arsenal of flavored vodka that actually tastes like the flavor it claims. The site includes a fun “New Flavors” microsite that SOM designed and developed, which lets the user use fun navigation tools to investigate each of the flavored vodkas and the drink recipes they can be used with.

Introduce yourself to some new flavors: http://threeolives.com/

In January SOM launched the official website for the film Never Back Down. Only 6 months later, resident web surfers have made it apparent that they have followed the advice of the film and have not backed down. Still generating a steady source of daily users, the Never Back Down site has just crossed the 1 million visitor mark.

You too can not back down by going to the site yourself: http://www.neverbackdownthemovie.com/

SOM recently debuted the website for Proximo Spirits’s 1800 Essential Artists campaign. Interested in the world of street art and local, emerging art scenes, Proximo was asking for an unconventional look to their website, and SOM served up just the right mix. Broadly interactive, the site allows the user to see how the featured art will look on the billboards that will be part of the campaign, as well as how the art looks on a custom-made bottle, which the user can purchase.

Check out the great artwork here: http://www.1800tequila.com/

SOM’s project for NBC’s Dew Tour recently won the Outstanding Achievement Award from the Interactive Media Council for the “Own the Action” trailer-maker tool, enabling users to compete by creating custom remixes of their favorite Action Sports stars.

Having been named Universal Media Group’s AOR this past December, Special Ops has featured tons of campaigns over the past several months. With collaboration between both Creative and Media, it’s no wonder UMG continues to trust us with many of their most important clients. Here’s a short list of a few we’ve done recently:

Elvis Costello
Toby Keith
Mariah Carey
Def Leppard
Robyn
Duffy
Fergie
Weezer
Ashanti
The Fratellis
Rihanna
Nas
Sum41
and New Kids On The Block

Special Ops recently launched two campaigns for Spike TV involving a collaborative effort from both the Media and Creative teams. This campaign featured both Flash and Rich Media ads for Spike TV’s new original comedy, The Factory, and Flash ads for their annual awards show, Guys Choice Awards.

The Factory: link

Special Ops launches the official Graphic Visions Group Website. Utilizing a unique spacial design, this exploratory site gives clients an overview of GVG’s services with a hands-on look at the tools they use throughout production. You can actually move certain objects around within the space to create your own look for each page.

Check it out here: http://www.graphicvisionsgroup.com/2008/

Special Ops creates a fun widget for The Disney Channel to promote the upcoming movie Suite Life of Zack & Cody: Lip Synchin in the Rain.

Click here to find out who your Disney Channel Twin may be: http://cooltwin.com

The SOM Media Team gladly welcomes its new member Amanda Massa as a new Sr. Media Planner with open arms. Joining us from ID Media, Amanda brings her experience to our great team.

SOM officially launches ARG blog for the upcoming M. Night Shyamalan film, The Happening, in order to create thought-provoking dialogue about relevant issues currently happening in our world.

Website: http://www.what-is-happening.com/