Recently, Special Ops Media worked with the Knopf Doubleday Group in order to engage an online audience for the upcoming release of the new Dan Brown book The Lost Symbol. Implementing various online outlets, such as social media, viral applications, games and a microsite, the overall strategy was to utilize the web in a way that recreated the mystery of reading the book itself. To such an end, Twitter and Facebook updates are made on a regular basis to keep consumers following clues in an online hunt, and the website releases new symbols as well.

The campaign has been such a success, that The New York Times has included us at the top of an article about the whole campaign, and the way that publishing companies are working within the online space.

Check out The New York Times article here:
http://www.nytimes.com/2009/09/08/books/08brown.html?_r=2

Visit the microsite to join the Facebook or Twitter pages, or play the game here:
http://www.thelostsymbol.com/

Special Ops Media recently partnered with long-time client Lionsgate Entertainment to launch a unique and fun online concept for a beloved brand. A nostalgic brand such as the Teenage Mutant Ninja Turtles deserves a fun application to bring it to the web. In order to drive awareness for the season 7 release on DVD, Special Ops designed and developed a soundboard widget, featuring many of the great memorable phrases like Cowabunga and Turtle Power as well as many others from all of the cast of characters.

Check it out here: http://www.lionsgate.com/tmnt/

Well, according to IMdB and Cinematical we made internet history when we suggested to Lionsgate that they premiere their new art from Crank 2 on their Twitter page. Not only has the idea gotten great press, but the viral spread has been phenomenal.

Check out the article on IMdB: http://www.imdb.com/news/ni0715044/

SOM is running a contest with Bloody-Disgusting.com for Overture’s theatrical release of The Crazies on Twitter to win a trip to the set of the film, which is currently filming in Georgia. And with all the attention the page is getting, FearNet.com named The Crazies Twitter page one of the Top 5 Genre Twitter Pages here:
http://www.fearnet.com/news/b15065_top_5_genre_celebs_tweet_ing_on_twitter.html

Check out the The Crazies Twitter page here:
http://twitter.com/TheCraziesFilm

Over the past several months, Special Ops Media has been partnering with Summit Entertainment to run a very successful online publicity campaign for the recent release of their film adaptation of the popular book Twilight. Making approximately $70 million opening weekend at the box office, the film was a huge blockbuster, and Special Ops is proud to have aided in its success.

A recent article written by Noelle McElhatton of Marketing Direct titled, UK Politicians Need to Learn the Digital Lessons of the US Presidential Election touches on the differences between how political parties utilize online marketing techniques in the US and the UK.

One of Special Ops Media’s Co-CEO’s, Jason Klein, is quoted in the article as saying that the official McCain website was “a more simple experience - the basic elements of quick and digestible information without any bells and whistles. It makes sense for the type of voter he was chasing.”

You can see the full article at Marketing Direct’s Website here

Special Ops launches its first project with a new client, BigIdea, the company responsible for the fun-loving talking vegetables: VeggieTales. Bringing our online media and publicity expertise to their most recent title, VeggieTales: Tomato Sawyer and Huckleberry Larry’s Big River Rescue, which released on DVD today, the campaign has been wildly successful, garnering over 2 million unique views in just 2 weeks…and counting.

Check out the Flixster page: http://www.flixster.com/movie/veggietales-tomato-sawyer-and-huckleberry-larrys-big-river-rescue

We are interested in an individual with vast experience over various interactive platforms that is comfortable communicating with a wide range of people.

Job Description:
This person will help manage major film studio and DVD distributor accounts and will execute all day-to-day operations involved in running multiple online marketing campaigns. Those operations include, but are not limited to, setting up trailer and clip premieres, organizing online press for press junkets, disseminating online assets, interfacing with clients on a daily basis, participating in campaign strategy sessions.

Requirements:
*1-2 years of experience in marketing/advertising/publicity/agency
*Strong writing and communications skills
*Proficiency in Microsoft Word, Outlook, Excel, PowerPoint
*Willingness to work hard (long hours, tight deadlines)
*Self-starter. Ability to thrive in a dynamic environment
*Strong attention to detail
*Enthusiasm for film and entertainment

Salary: Competitive
Benefits: 401K, Dental, Health
Job Duration: Full Time
Job Location: New York, NY USA

Contact:
If you are looking to shine creatively in a fun, but fast-paced environment then you could be the perfect candidate. This is a great opportunity to learn the world of creative advertising and to move up within a rapidly growing company. Please send a link to your online portfolio or samples of your work and your resume to molly@specialopsmedia.com, no phone calls or faxes will be accepted.