Recently SOM launches an online application for Proximo’s spirits brand 1800 Tequila that encourages artists around the globe to upload their own artwork to become bottle artwork for the brand. To accompany this, 1800 Tequila is sponsoring a contest in which they will pick their favorite bottle design and use it in a global campaign.
Go to the site and upload your own artwork on a bottle. Who knows, you may be discovered.
Special Ops launches the official website and fan community for the upcoming release of Hamlet 2. Combining the film content with user-generated sweepstakes and other fan team incentives, this robust film site allows users to sign up and engage with the film’s overarching story by contributing their own Rock Me Sexy Jesus videos and other content, taking poll questions, answering trivia, posting to boards and keeping up with the blog. In addition, all of the fan team engagement can be done through the website or the robust Facebook application soon to launch.
There will be a series of challenges for the fan team with various prizing, including winning a screening of Hamlet 2 in your home town. Be sure to check back from time to time to enter more challenges.
Check out the website here: www.hamlet2.com
Special Ops officially launches their second ad campaign with their new client SOAPnet. This campaign is unique in that it’s one campaign with 2 entirely different ad directions flighting at a 50/50 split. Able to get all units up and running within a 3 week timeline, both creative and media worked around the clock in tandem to make this campaign both timely and successful.
Continuing to expand the relationship with clients such as AMC, Disney, and First Look among others, Special Ops has been producing a steadily rising number of online ad campaigns, almost tripling the number of campaigns in the past 6 months.
Here are just a few recent examples:
AMC - Million Dollar Baby
Expanding Rich Media: link
Video Rich Media: link
AMC - Alexander Ad Units
Expanding Rich Media: link
Video Rich Media: link
First Look Films - Meet Bill Units
Expanding Rich Media: link
The recent release of Graphic Vision Group’s new website has turned some heads, including winning site of the day on Adobe’s website showcase.
See all of our site of the awards here: Adobe Site of the Day Showcase
SOM launches a new site for Proximo Spirits’s Three Olives Vodka, an arsenal of flavored vodka that actually tastes like the flavor it claims. The site includes a fun “New Flavors” microsite that SOM designed and developed, which lets the user use fun navigation tools to investigate each of the flavored vodkas and the drink recipes they can be used with.
Introduce yourself to some new flavors: http://threeolives.com/
In January SOM launched the official website for the film Never Back Down. Only 6 months later, resident web surfers have made it apparent that they have followed the advice of the film and have not backed down. Still generating a steady source of daily users, the Never Back Down site has just crossed the 1 million visitor mark.
You too can not back down by going to the site yourself: http://www.neverbackdownthemovie.com/
SOM recently debuted the website for Proximo Spirits’s 1800 Essential Artists campaign. Interested in the world of street art and local, emerging art scenes, Proximo was asking for an unconventional look to their website, and SOM served up just the right mix. Broadly interactive, the site allows the user to see how the featured art will look on the billboards that will be part of the campaign, as well as how the art looks on a custom-made bottle, which the user can purchase.
Check out the great artwork here: http://www.1800tequila.com/
SOM’s project for NBC’s Dew Tour recently won the Outstanding Achievement Award from the Interactive Media Council for the “Own the Action” trailer-maker tool, enabling users to compete by creating custom remixes of their favorite Action Sports stars.
Having been named Universal Media Group’s AOR this past December, Special Ops has featured tons of campaigns over the past several months. With collaboration between both Creative and Media, it’s no wonder UMG continues to trust us with many of their most important clients. Here’s a short list of a few we’ve done recently:
Elvis Costello
Toby Keith
Mariah Carey
Def Leppard
Robyn
Duffy
Fergie
Weezer
Ashanti
The Fratellis
Rihanna
Nas
Sum41
and New Kids On The Block
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