Recently, Special Ops Media worked with the Knopf Doubleday Group in order to engage an online audience for the upcoming release of the new Dan Brown book The Lost Symbol. Implementing various online outlets, such as social media, viral applications, games and a microsite, the overall strategy was to utilize the web in a way that recreated the mystery of reading the book itself. To such an end, Twitter and Facebook updates are made on a regular basis to keep consumers following clues in an online hunt, and the website releases new symbols as well.

The campaign has been such a success, that The New York Times has included us at the top of an article about the whole campaign, and the way that publishing companies are working within the online space.

Check out The New York Times article here:
http://www.nytimes.com/2009/09/08/books/08brown.html?_r=2

Visit the microsite to join the Facebook or Twitter pages, or play the game here:
http://www.thelostsymbol.com/

This week, Special Ops Media officially launched the Boy Scouts iPhone application. Initially, the iPhone app is a ‘handy’ conversion of the Boy Scouts Handbook into digital format, so that scout leaders as well as scouts themselves have a readily available source for their information in an easily searchable format. This first round includes text as well as imagery, and more functionality will be added on a regular basis.

Check it out here on the Apple Store: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=327240448

Special Ops Media recently partnered with long-time client Lionsgate Entertainment to launch a unique and fun online concept for a beloved brand. A nostalgic brand such as the Teenage Mutant Ninja Turtles deserves a fun application to bring it to the web. In order to drive awareness for the season 7 release on DVD, Special Ops designed and developed a soundboard widget, featuring many of the great memorable phrases like Cowabunga and Turtle Power as well as many others from all of the cast of characters.

Check it out here: http://www.lionsgate.com/tmnt/

In such works as “Less Than Zero” and “American Psycho” Brett Easton Ellis brilliantly dissects contemporary American society, a culture in which too much is never enough. Special Ops has had the unique opportunity to bring Ellis’s acclaimed book turned movie The Informers to the online medium, in partnership with Senator Distribution.

“Capturing a quintessential Bret Easton Ellis narrative in online form is no small task,” says SOM Art Director, Richard Bloom. “Creating a user experience which showcases galleries of video, cast profiles, latest showbiz buzz, and even new strategies like social networks, all must be faithfully represented, and as engaging as the creator’s work itself”.

With creation of the official film website, video based rich media, and an embeddable widget, our retro themed campaign created an savvy solution which both brought exclusive content to entertainment audiences, while effectively promoting the nostalgia and star power of the film.

Check out the site: www.theinformers.com

The Proximo Spirits creative team recently launched a new brand site for 1800 Tequila, featuring the aesthetic developed for the Essential Artists campaign launched last August. The 1800 Tequila site, along with all of the sites we have developed for Proximo, features a store locator built using sales data from Proximo and the Google Maps API. The locator allows users to find stores or bars carrying the 1800 product portfolio for their drinking enjoyment.

Check it out: www.1800tequila.com

Currently, we are featuring the ‘What’s Your O-Face?’ Interactive site where users can upload and share their best O-Faces for a chance to be featured in a print ad for Three Olives Vodka. The Proximo Spirits team also built the O-Face site.

Also, the Proximo Spirits creative team recently completed a full redesign of the Three Olives web site. The new site features a prominent integration with the Official Three Olives Vodka Facebook page, a cornerstone of our CRM effort. The brand site has been built to easily feature new interactive campaigns for the brand as well.

Give us your O-Face: http://www.threeolives.com/o-face/

Check out the site: http://www.proximospirits.com/

Special Ops recently partnered with IDP Films in order to create awareness for a compelling documentary called Brothers At War. The premise of the film is that two brothers go to war, and their third brother follows to find out why and captures a beautiful and poignant documentary. In order to raise awareness of such a touching film to the right audience, Special Ops created a site that accents the elements of the film and generated grassroots efforts across the web. Already, the campaign has been successful, and Adobe chose our site specifically because it “sheds new light on a film that documents the profound sacrifices American soldiers make to server our country while offering the military community a place to share and connect with each other.”

Link to Adobe’s site of the day: http://www.adobe.com/cfusion/showcase/index.cfm

Link to the official site: http://www.brothersatwarmovie.com/

Recently, Special Ops Media partnered with Marta Worhle to create a stunning redesign and development of her blog Truth In Aging. By utilizing the CMS and skinning available within WordPress, the site looks and feels like a regular site, but is in fact a blog, which makes it easily updatable. It’s the best of both worlds.

View the site here: http://www.truthinaging.com/

Square Enix recently engaged Special Ops Media on a campaign for one of their oldest and most popular titles, Chrono Trigger. After more than ten years in the vault, the game was translated to work on the Nintendo DS, and Square Enix needed a special campaign for such a popular product. Taking the sprites from one of the original mini-games, Special Ops Media actually created a Chrono Trigger game that people could play right within an expandable portion of the ad, and ran it with the three standard sizes as well as a custom Road Block. The campaign proved to be a huge success, and both the interaction rate and time for the unit were high.

Check it out here:
http://www.pointroll.com/PointRoll/AdDemo/Nintendo/Chrono_Trigger_300×250_PreExp_DERIVEPd1.asp

What could be better than a gift for the holidays from Special Ops? A gift that keeps on giving, of course. This holiday season, Special Ops created an e-card website called Office Party Sorrys for those who need to repent for the bad choices they’ve made during the office party. Even if you don’t need to send one, they’re fun to peruse because the memories are priceless.

Check it out here and send a card or two: http://www.specialopsmedia.com/holiday2008/