The West Coast Media Representative will be the primary LA contact for a major motion picture studio client, with the primary goal of serving as a strategic liaison for the client. Central responsibilities will include, but will not be limited to, coordinating senior level publisher and technology meetings for the client, facilitating relationships with West Coast publisher sales representatives, and attending West Coast industry events as needed. As such, the appropriate candidate will have strong connections with West Coast publishers, strong interpersonal skills, a robust understanding of emerging technologies and new websites and their relevance to interactive marketing in the theatrical space, and a drive to establish relationships and partnerships that will further support the client as a thought leader in the space. Secondary responsibilities will include working with the existing NY-based account and media teams as needed, as well as fostering a relationship with the studio’s parent company.

Responsibilities:
• Coordinate senior level publisher lunches, dinners and meetings
• Establish a Los Angeles presence as the AOR of the client and foster/groom the relationships with Los Angeles based sales representatives
• Cover West Coast industry events such as Upfront Presentations, Launch Parties, Conferences, Conventions and more - attending with the client as needed or providing comprehensive reports on learnings
• Ensure client is well represented within the Industry, and ensuring client is the first on the list for beta opportunities
• Maintain/manage client relationship
• Properly communicate and ensure seamless integration of  plan objectives with the east coast team
• Contribute to plan negotiations with West Coast publishers on a case-by-case basis

Qualifications:
• Prior experience (4-5 years) in media, marketing or strategic planning
• Experience in online marketing (with an emphasis in digital media) and current knowledge of trends and innovations in interactive media, with strong contacts in the field
• Proven leadership skills and management experience
• Strong presentation and facilitation skills
• Excellent written and verbal communications skills
• Detail-oriented with strong attention to follow-through
• Prior experience in online film marketing preferred

All interested candidates should contact Rachel Guthermann: rachel@specialopsmedia.com

Special Ops recently partnered with IDP Films in order to create awareness for a compelling documentary called Brothers At War. The premise of the film is that two brothers go to war, and their third brother follows to find out why and captures a beautiful and poignant documentary. In order to raise awareness of such a touching film to the right audience, Special Ops created a site that accents the elements of the film and generated grassroots efforts across the web. Already, the campaign has been successful, and Adobe chose our site specifically because it “sheds new light on a film that documents the profound sacrifices American soldiers make to server our country while offering the military community a place to share and connect with each other.”

Link to Adobe’s site of the day: http://www.adobe.com/cfusion/showcase/index.cfm

Link to the official site: http://www.brothersatwarmovie.com/

Square Enix recently engaged Special Ops Media on a campaign for one of their oldest and most popular titles, Chrono Trigger. After more than ten years in the vault, the game was translated to work on the Nintendo DS, and Square Enix needed a special campaign for such a popular product. Taking the sprites from one of the original mini-games, Special Ops Media actually created a Chrono Trigger game that people could play right within an expandable portion of the ad, and ran it with the three standard sizes as well as a custom Road Block. The campaign proved to be a huge success, and both the interaction rate and time for the unit were high.

Check it out here:
http://www.pointroll.com/PointRoll/AdDemo/Nintendo/Chrono_Trigger_300×250_PreExp_DERIVEPd1.asp

In order to give users everywhere access to content for the upcoming film Burn After Reading, SOM has designed and developed an ad unit that also contains a widget. As proven with the U23D project back in January, this marriage between paid marketing and viral marketing creates a winning combination for online marketing overall.

Check out the ads here:
www.chud.com
www.doubleviking.com
www.ropeofsilicon.com

Check out the widget here in the “Television” section:
www.myspace.com/supercat5000

Special Ops officially launches their second ad campaign with their new client SOAPnet. This campaign is unique in that it’s one campaign with 2 entirely different ad directions flighting at a 50/50 split. Able to get all units up and running within a 3 week timeline, both creative and media worked around the clock in tandem to make this campaign both timely and successful.

Check Out The Ads
General Branding: link
Win the Look: link

Special Ops launches its first project with a new client, BigIdea, the company responsible for the fun-loving talking vegetables: VeggieTales. Bringing our online media and publicity expertise to their most recent title, VeggieTales: Tomato Sawyer and Huckleberry Larry’s Big River Rescue, which released on DVD today, the campaign has been wildly successful, garnering over 2 million unique views in just 2 weeks…and counting.

Check out the Flixster page: http://www.flixster.com/movie/veggietales-tomato-sawyer-and-huckleberry-larrys-big-river-rescue

Having been named Universal Media Group’s AOR this past December, Special Ops has featured tons of campaigns over the past several months. With collaboration between both Creative and Media, it’s no wonder UMG continues to trust us with many of their most important clients. Here’s a short list of a few we’ve done recently:

Elvis Costello
Toby Keith
Mariah Carey
Def Leppard
Robyn
Duffy
Fergie
Weezer
Ashanti
The Fratellis
Rihanna
Nas
Sum41
and New Kids On The Block

Special Ops recently launched two campaigns for Spike TV involving a collaborative effort from both the Media and Creative teams. This campaign featured both Flash and Rich Media ads for Spike TV’s new original comedy, The Factory, and Flash ads for their annual awards show, Guys Choice Awards.

The Factory: link

The SOM Media Team gladly welcomes its new member Amanda Massa as a new Sr. Media Planner with open arms. Joining us from ID Media, Amanda brings her experience to our great team.

The Media Department in Manhattan is looking for new media individuals to join our team.

Job Description
*Lead his/her part of the Company’s online media team in conducting market research (MRI, @plan, AdRelevance, CMR)
*Drawing implications for planning, and devising an appropriate online media strategy
*Assume full responsibility for coordinating the execution of online media buys
*Secure the most competitive rates and placements
*Identify unique promotional/sponsorship opportunities
*Manage overall campaign delivery
*Coordinate the organization of all creative spec data, and delivery management/production team schedules
*QA all creative/ad placements, and resolve problems as there are identified
*Oversee the compilation of delivery reports and rectify any under/over delivery issues
*Coordinate campaign interim and final client reporting.
*Maintain high-level external relationships with clients, publishers, vendors, agencies and industry associations
*May be called upon to represent the Company at relevant tradeshows & conferences
*Participate in new business development activities
*Mentor and manage Assistant Media Planners and Media Planners
*Assist in the creation of Agency POVs on relevant and timely industry topics

Experience: Minimum 2 years of Online Media Planning and Buying experience. 3+ years preferred.

General Qualifications:
Education: Bachelors Degree (required).
Required Skills: Self-motivated and highly organized. Strong communication, negotiation, presentation, and time management skills. Experience building, managing, and maintaining client relationships.
Location: This position is New York based. Some regional & national travel required.

Salary: Competitive
Benefits: 401k, Dental, Health
Job Duration: Full Time
Job Location: New York, New York USA

Contact:
If you are looking to shine creatively in a fun, but fast-paced environment then you could be the perfect candidate. This is a great opportunity to learn the world of creative advertising and to move up within a rapidly growing company. Please send a link to your online portfolio or samples of your work and your resume to emily@specialopsmedia.com, no phone calls or faxes will be accepted.