Special Ops officially launches their second ad campaign with their new client SOAPnet. This campaign is unique in that it’s one campaign with 2 entirely different ad directions flighting at a 50/50 split. Able to get all units up and running within a 3 week timeline, both creative and media worked around the clock in tandem to make this campaign both timely and successful.
Special Ops launches its first project with a new client, BigIdea, the company responsible for the fun-loving talking vegetables: VeggieTales. Bringing our online media and publicity expertise to their most recent title, VeggieTales: Tomato Sawyer and Huckleberry Larry’s Big River Rescue, which released on DVD today, the campaign has been wildly successful, garnering over 2 million unique views in just 2 weeks…and counting.
Check out the Flixster page: http://www.flixster.com/movie/veggietales-tomato-sawyer-and-huckleberry-larrys-big-river-rescue
Having been named Universal Media Group’s AOR this past December, Special Ops has featured tons of campaigns over the past several months. With collaboration between both Creative and Media, it’s no wonder UMG continues to trust us with many of their most important clients. Here’s a short list of a few we’ve done recently:
Elvis Costello
Toby Keith
Mariah Carey
Def Leppard
Robyn
Duffy
Fergie
Weezer
Ashanti
The Fratellis
Rihanna
Nas
Sum41
and New Kids On The Block
Special Ops recently launched two campaigns for Spike TV involving a collaborative effort from both the Media and Creative teams. This campaign featured both Flash and Rich Media ads for Spike TV’s new original comedy, The Factory, and Flash ads for their annual awards show, Guys Choice Awards.
The Factory: link
The SOM Media Team gladly welcomes its new member Amanda Massa as a new Sr. Media Planner with open arms. Joining us from ID Media, Amanda brings her experience to our great team.
The Media Department in Manhattan is looking for new media individuals to join our team.
Job Description:
*Assume full responsibility for coordinating the execution of online media buys
*Securing the most competitive rates and placements
*Identifying unique promotional/sponsorship opportunities
*Manage overall campaign delivery
*Coordinate the organization of all creative spec data
*Coordinate delivery management/production team schedules
*QA all creative/ad placements, and resolve problems as there are identified
*Oversee the compilation of delivery reports and rectify any under/over delivery issues
*Coordinate campaign interim and final client reporting
*Lead his/her part of the Company’s online media team
*Conduct market research (MRI, @plan, AdRelevance, CMR)
*Draw implications for planning
*Devising an appropriate online media strategy
*Maintain strong external relationships with clients, publishers, and other internal teams
*Participate in new business development activities
Experience: 1+ years of Online Media Planning and Buying experience, and Proficiency in managing multiple campaigns and working within budgets.
General Qualifications:
Education: Bachelors Degree (required).
Required Skills: Self-motivated and highly organized. Strong communication, negotiation, presentation, and time management skills. Experience building, managing, and maintaining client relationships.
Location: This position is New York based. Some regional & national travel required.
Salary: Competitive
Benefits: 401k, Dental, Health
Job Duration: Full Time
Job Location: New York, New York USA
Contact:
If you are looking to shine creatively in a fun, but fast-paced environment then you could be the perfect candidate. This is a great opportunity to learn the world of creative advertising and to move up within a rapidly growing company. Please send a link to your online portfolio or samples of your work and your resume to adam@specialopsmedia.com, no phone calls or faxes will be accepted.
The Media Department in Manhattan is looking for new media individuals to join our team.
Job Description
*Lead his/her part of the Company’s online media team in conducting market research (MRI, @plan, AdRelevance, CMR)
*Drawing implications for planning, and devising an appropriate online media strategy
*Assume full responsibility for coordinating the execution of online media buys
*Secure the most competitive rates and placements
*Identify unique promotional/sponsorship opportunities
*Manage overall campaign delivery
*Coordinate the organization of all creative spec data, and delivery management/production team schedules
*QA all creative/ad placements, and resolve problems as there are identified
*Oversee the compilation of delivery reports and rectify any under/over delivery issues
*Coordinate campaign interim and final client reporting.
*Maintain high-level external relationships with clients, publishers, vendors, agencies and industry associations
*May be called upon to represent the Company at relevant tradeshows & conferences
*Participate in new business development activities
*Mentor and manage Assistant Media Planners and Media Planners
*Assist in the creation of Agency POVs on relevant and timely industry topics
Experience: Minimum 2 years of Online Media Planning and Buying experience. 3+ years preferred.
General Qualifications:
Education: Bachelors Degree (required).
Required Skills: Self-motivated and highly organized. Strong communication, negotiation, presentation, and time management skills. Experience building, managing, and maintaining client relationships.
Location: This position is New York based. Some regional & national travel required.
Salary: Competitive
Benefits: 401k, Dental, Health
Job Duration: Full Time
Job Location: New York, New York USA
Contact:
If you are looking to shine creatively in a fun, but fast-paced environment then you could be the perfect candidate. This is a great opportunity to learn the world of creative advertising and to move up within a rapidly growing company. Please send a link to your online portfolio or samples of your work and your resume to emily@specialopsmedia.com, no phone calls or faxes will be accepted.
The Media Department in Manhattan is looking for new media individuals to join our team.
Job Description:
*Mentor and manage a team of Assistant Media Planners and Media Planners
*Be the strategic media lead and internal liaison for a large Entertainment sector client
*Maintain relationships with clients, publishers, vendors, agencies and industry associations
*May be called upon to represent the Company at relevant tradeshows & conferences
*Participate in new business development activities
*Assist in the creation of Agency POVs on relevant and timely industry topics
*Negotiate corporate level contracts with publishers where relevant
*Lead his/her part of the Company’s online media team
*Conduct market research (MRI, @plan, AdRelevance, CMR)
*Draw implications for planning
*Devise an appropriate online media strategy
*Manage a team that will be assuming full responsibility for the execution of online media buys
*Secure the most competitive rates and placements
*Identify unique promotional/sponsorship opportunities
*Work with a team that will be managing overall campaign delivery *Coordinate the organization of all creative spec data
*Coordinate delivery management/production team schedules
*QA all creative/ad placements, and resolve problems
*Oversee the compilation of delivery reports and rectify any under/over delivery issues
*Coordinate campaign interim and final client reporting
Experience: 3+ years of Online Media Planning and Buying experience; Proven ability in managing complex teams of Media Planners/Assistant Media Planners and working with budgets; Entertainment industry client experience a PLUS but not mandatory
General Qualifications:
Education: Bachelors Degree (required).
Required Skills: Self-motivated and highly organized. Strong communication, negotiation, presentation, and time management skills. Experience building, managing, and maintaining client relationships.
Location: This position is New York based. Some regional & national travel required.
Salary: Competitive
Benefits: 401k, Dental, Health
Job Duration: Full Time
Job Location: New York, New York USA
Contact:
If you are looking to shine creatively in a fun, but fast-paced environment then you could be the perfect candidate. This is a great opportunity to learn the world of creative advertising and to move up within a rapidly growing company. Please send a link to your online portfolio or samples of your work and your resume to emily@specialopsmedia.com, no phone calls or faxes will be accepted.
Special Ops was recently named the online media agency of record for Universal Music Group, the label that includes The Police, Elton John and Fergie.
You are currently browsing the archives for the Media category.
