Recently, Special Ops Media partnered with Marta Worhle to create a stunning redesign and development of her blog Truth In Aging. By utilizing the CMS and skinning available within WordPress, the site looks and feels like a regular site, but is in fact a blog, which makes it easily updatable. It’s the best of both worlds.
View the site here: http://www.truthinaging.com/
Square Enix recently engaged Special Ops Media on a campaign for one of their oldest and most popular titles, Chrono Trigger. After more than ten years in the vault, the game was translated to work on the Nintendo DS, and Square Enix needed a special campaign for such a popular product. Taking the sprites from one of the original mini-games, Special Ops Media actually created a Chrono Trigger game that people could play right within an expandable portion of the ad, and ran it with the three standard sizes as well as a custom Road Block. The campaign proved to be a huge success, and both the interaction rate and time for the unit were high.
Check it out here:
http://www.pointroll.com/PointRoll/AdDemo/Nintendo/Chrono_Trigger_300×250_PreExp_DERIVEPd1.asp
What could be better than a gift for the holidays from Special Ops? A gift that keeps on giving, of course. This holiday season, Special Ops created an e-card website called Office Party Sorrys for those who need to repent for the bad choices they’ve made during the office party. Even if you don’t need to send one, they’re fun to peruse because the memories are priceless.
Check it out here and send a card or two: http://www.specialopsmedia.com/holiday2008/
Over the past several months, Special Ops Media has been partnering with Summit Entertainment to run a very successful online publicity campaign for the recent release of their film adaptation of the popular book Twilight. Making approximately $70 million opening weekend at the box office, the film was a huge blockbuster, and Special Ops is proud to have aided in its success.
A recent article written by Noelle McElhatton of Marketing Direct titled, UK Politicians Need to Learn the Digital Lessons of the US Presidential Election touches on the differences between how political parties utilize online marketing techniques in the US and the UK.
One of Special Ops Media’s Co-CEO’s, Jason Klein, is quoted in the article as saying that the official McCain website was “a more simple experience - the basic elements of quick and digestible information without any bells and whistles. It makes sense for the type of voter he was chasing.”
You can see the full article at Marketing Direct’s Website here
Special Ops recently launched the official website for XS Games Pop Star Guitar, bringing to the web the music, the style, and the rock for users to interact with and purchase. Other components include social networking profiles, a join the team fan club, and some downloadable media.
Check it out here: http://www.popstarguitar.com/
The lovable hidden character from the Where’s Waldo? books turns 21 this September 21st. In order to celebrate his golden birthday, as well as his big two-one, SOM has made him an Official Website and a Flash Widget that takes some of the original pages and turns them into a find Waldo Flash game.
Now that he’s all grown up, Waldo is traveling the globe. You can follow him on one of his two blogs, Keep Looking and Hit The Road, where you’ll see Waldo updates as well as travel tips for your own adventures. Other features are Waldo’s wiki, a create your own Waldo avatar, social pages, a Waldo assets package to create your own Waldo content, and a link to submit your own Waldo content to be featured on Waldo’s site, not to mention links to everyone’s favorite Where’s Waldo? books.
Grab the widget here, and embed it in one of three sizes: http://findwaldo.com/widget.html
Check out the website: http://www.findwaldo.com/
In order to give users everywhere access to content for the upcoming film Burn After Reading, SOM has designed and developed an ad unit that also contains a widget. As proven with the U23D project back in January, this marriage between paid marketing and viral marketing creates a winning combination for online marketing overall.
Check out the ads here:
www.chud.com
www.doubleviking.com
www.ropeofsilicon.com
Check out the widget here in the “Television” section:
www.myspace.com/supercat5000
Recently SOM launches an online application for Proximo’s spirits brand 1800 Tequila that encourages artists around the globe to upload their own artwork to become bottle artwork for the brand. To accompany this, 1800 Tequila is sponsoring a contest in which they will pick their favorite bottle design and use it in a global campaign.
Go to the site and upload your own artwork on a bottle. Who knows, you may be discovered.
Special Ops launches the official website and fan community for the upcoming release of Hamlet 2. Combining the film content with user-generated sweepstakes and other fan team incentives, this robust film site allows users to sign up and engage with the film’s overarching story by contributing their own Rock Me Sexy Jesus videos and other content, taking poll questions, answering trivia, posting to boards and keeping up with the blog. In addition, all of the fan team engagement can be done through the website or the robust Facebook application soon to launch.
There will be a series of challenges for the fan team with various prizing, including winning a screening of Hamlet 2 in your home town. Be sure to check back from time to time to enter more challenges.
Check out the website here: www.hamlet2.com
