“HARPERCOLLINS CHILDREN’S BOOKS AND ONLINE agency Special Ops Media stepped into the armoire to create a bit of marketing magic. Doors leading to the Web cloud opened this week promoting C. S. Lewis’ The Chronicles of Narnia. Marketing the 50-year-old classic on social network sites Facebook and MySpace aims to reach kids with entertaining and educational content. The sites highlight profiles on Prince Caspian and Narnia, a custom Prince Caspian widget, and contests.

The widget will stream daily content, such as movie information, trivia games and a countdown clock that ticks down the time remaining until the movie release. The Facebook application lets fans join the battle with Prince Caspian as one of their favorite Narnians, answer up to 100 questions, unlock unique content, and challenge friends to beat their score.” – Laurie Sullivan, Media Post Publications

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