Recently SOM launches an online application for Proximo’s spirits brand 1800 Tequila that encourages artists around the globe to upload their own artwork to become bottle artwork for the brand. To accompany this, 1800 Tequila is sponsoring a contest in which they will pick their favorite bottle design and use it in a global campaign.
Go to the site and upload your own artwork on a bottle. Who knows, you may be discovered.
SOM recently debuted the website for Proximo Spirits’s 1800 Essential Artists campaign. Interested in the world of street art and local, emerging art scenes, Proximo was asking for an unconventional look to their website, and SOM served up just the right mix. Broadly interactive, the site allows the user to see how the featured art will look on the billboards that will be part of the campaign, as well as how the art looks on a custom-made bottle, which the user can purchase.
Check out the great artwork here: http://www.1800tequila.com/
